Helping UK Casino Players Gamble Responsibly: Evaluating the Impact of Safer Gambling Customer Interactions
Halifax, NS: March 2021
Highlights
- Focal Research evaluated the impact of staff safer gambling interactions in reducing risky play behaviours among at-risk players using real-world player tracking data and staff interaction records from five casinos across the UK.
- Multiple interactions (as opposed to a single interaction) led to significant reductions in play behaviours up to 6 months later, especially when staff were able to recognize signs of risk and escalate actions for manager attention.
- Safer gambling interactions also did not affect player retention, suggesting that interacting with the right people can improve sustainable gambling practices in casino venues.
