Our services
Focal Research offers an array of services to assist you with any of your projects, small or large, simple or complex!
Welcome to Focal Research
Focal Research is a data analytics and research firm providing private and public sector clients with industry-leading products and services since 1990. Our work is recognized internationally based on groundbreaking peer-reviewed research conducted around the world.
Focal Research Consultants
Turning Information Into Insight
Focal Research is a data analytics and research firm providing private and public sector clients with industry-leading products and services since 1990. Our work is recognized internationally based on groundbreaking peer-reviewed research conducted around the world.
Focal Products
Identify. Interact. Evaluate. Report. Innovate.
Designed by Focal Research Consultants, ALeRT is a product based on over 20 years of peer reviewed research and industry testing that offers gambling operators a complete and practical tool to reduce and prevent gambling risk and harm for online or in-person wagering. ALeRT offers broad coverage for a full suite of products including pokies, video lottery, slots, electronic roulette, table games, sports betting, racing and others.
Supporting Effective Customer Interactions
ALeRT BETTOR Customer Care program is a companion resource for gambling operators to use in addition to their own policies, practices and staff training. The multi-course program provides service staff with additional information and skill sets for undertaking effective customer interactions as part of their safer gambling best practices.
Focal Services
From data generated through extensive scale surveys to enormous customer databases, we have worked in various sectors using AI, machine learning, and data science to develop powerful models for exploring and predicting human behaviour.
Conducting leading-edge research in the area of gambling for three decades, Focal has evolved into a world leader in safer gambling and the development of player risk identification models and tools for risk management, prevention, and player protection.
Focal has designed and conducted research in the public health field, developing advanced methodological and analytical techniques along the way. We collaborate internationally with our population-based research methods applied by industry experts worldwide.
The Focal team is fully experienced in gathering in-depth information from concept design to mapping the customer journey with B2C and B2B end-users using a variety of innovative and proven designs.
Our methodological and analytical skills and experience allow us to fully address our clients’ quantitative research needs, from the most straightforward design to the most complex.
Focal Research has designed and developed many targeted diagnostic measures and tools to assist our clients in applying market information to their decision-making process, including specialized analyses and customizable software packages.
Focal Accreditations
Accredited Gold Seal Corporate Member
Canadian Evaluation Society Member
A+ Better Business Bureau Rating
