European Casino Awards
with great research
Protection System
communities and your business
Customer Care
and ALeRT system training
Welcome to Focal Research
We are a multi-award-winning Data Analytics, Gambling Research company. Discover our safer gambling software and gambling compliance solutions for consumer protection.
With over 30 years of experience, we are global leaders in research and analysis, serving clients in commercial, social policy, corporate social responsibility, and consumer protection sectors.
At Focal, we leverage cutting-edge data science, technology, and analytics to empower our clients to make informed decisions. Our international expertise equips clients with the skills needed for evidence-based decision-making, planning, and predictive modeling.
Mobilizing 30+ Years of Research
Our extensive database includes over 100 commercial algorithms, 50,000+ player risk surveys, 60,000+ customer interactions, and a staggering 100,000,000+ data points. We’re dedicated to delivering data-driven insights.
Commercial Algorithms
Player Risk Surveys
Customer Interactions
Data Points
Focal’s Safer Gambling Solutions
Explore our Safer Gambling Solutions for operators and regulators designed to promote responsible gambling.
Presentations, Publications, and Research
Access our extensive knowledge base, including government reports, Focal’s reports and papers, and journal publications.
Latest News
14th European Conference on Gambling Studies and Policy Issues
Focal Points Newsletter – September 2024
Focal Welcomes Laurie Norman as Customer Success Manager
Latest Videos
IAGR Botswana 2023 | Focal Presents: Phase 2: Smart RG EGMs
How Gambling Risk Prevention Software Helps Venues Identify Risky Play Behaviours
Benefits of Early Interactions for Gambling Harms
Making Gambling Harm Treatment Accessible to Everyone
Safer Gambling: Collaborative Efforts in Promoting, Balancing, and Treating Risks
How Gambling Risk Detection Software Helps Improve Player Protection & Loyalty
Common Misconceptions of Gambling Risks & Harms
Technology’s Role in Identifying & Addressing Gambling Risk and Harm
Responsible Gambling Duties & Signs of Harms
Stay Updated with Focal
Subscribe to our newsletter to stay up to date with Focal Research Consultants Limited’s latest news, publications, research, and more. Fill out the form with your email, and join our informed community.
Contact Us Today!
A Focal Research representative is ready to answer your questions and get a complete understanding of your needs.
Our Solutions:
With a relentless commitment to excellence, we've been leaders in gambling research for over three decades. Using advanced analytics, data science, and technology we support our clients with commercial, social policy, corporate social responsibility, and consumer protection initiatives in the gambling sector.
The Focal team is experienced in uncovering rich consumer insights through comprehensive qualitative research. From concept design to mapping the customer journey, we engage with B2C and B2B end-users using a variety of innovative and proven designs. Qualitative analysis allows us to delve deep into the thoughts, feelings, and motivations of your target audience, providing invaluable insights for informed decision-making.
Affiliations
Explore our affiliations with industry leaders. Click on their logos to learn more about our partnerships.