Focal Research Consultants Limited located in Halifax, Nova Scotia is a full service independent research firm providing social and marketing services and support to public and private sector clients, as well as other research companies since 1990. Focal Research is a “Gold-Seal” Corporate Member with the Marketing Research and Intelligence Association of Canada (MRIA) able to provide full or partial research support for your most simple to your most complex projects.
Welcome to Focal Research
04/27/2016 - 11:29 New White Paper Released
Focal has released a white paper for its recent collaborative research conducted in the UK with support and co-funding from the UK Casino Forum (NCF) and Canadian Government.
(2016) Using Player Loyalty Data to Detect Risk for Problem Gambling: Developing and Testing Risk Identification Models for Use in the UK Casino Market
Peer Reviewed Journal Publications/Articles
(May 2015) Construct Development for the FocaL Adult Gambling Screen for Electronic Gambling Machine Players (FLAGS-EGM): A Measurement Instrument for Risk due to Gambling Harm and Problem Gambling Associated with Electronic Gambling Machines, Journal of Gambling Issues, 30, 140-173
(May 2015) Instrument Development for the FocaL Adult Gambling Screen (FLAGS-EGM): A Measurement of Risk and Problem Gambling Associated with Electronic Gambling Machines., Journal of Gambling Issues, 30, 174-200
Peer Reviewed Reports
(November 2015) Using Loyalty Data to Identify High-Risk Gambling Patterns. Understanding the use of Behavioural Analytics and Predictive Modelling for Customer Care