In a data-driven economy, a constant stream of information – ‘big data’ - is transforming how we work from the creation of new products to how we mitigate risk and diagnose harm.

Focal has been working at the forefront of this exciting interdisciplinary field bringing unique expertise in Data Theory, Data Architecture, Data Modelling and Data Analytics to help clients successfully navigate and channel this flow of information.

Focal works with academics, governments and public health in the areas of alcohol, drugs, nicotine, and gambling. Experience includes outcome monitoring, prevalence, adults, seniors, and adolescent surveillance, high-risk youth, and general population studies.

Focal has achieved international recognition for research design, sampling, developing advanced methodologies and analytical techniques. 

Focal Research has designed and developed many targeted diagnostic measures and tools to assist our clients in applying market information to their decision-making process, including specialized analyses and customizable software packages.​

The Focal team is fully experienced in gathering in-depth information from concept design to mapping the customer journey with B2C and B2B end-users using a variety of innovative and proven designs.

Focal has proven expertise in research design, complex sampling and robust methodology. We use innovative approaches to effectively operationalize research objectives to achieve representative and reliable information. This in turn can be used with confidence to make decisions and take action.