Research & Product Development in Halifax, NS
Focal Research Consultants LimitedFocal Research Consultants LimitedFocal Research Consultants Limited
(Monday - Friday)
Halifax, NS, Canada, B3L 2C2

Healthy Bottom Line (HBL)

Healthy Bottom Line (HBL) Safer Gambling Player Resources

The Healthy Bottom Line (HBL) Player Program is an independently tested evidence-based resource designed to actively support safer gambling by your customers. 

The use of the ALeRT technology lets staff reach out to at-risk gamblers at the right time.  Identification is then linked to meaningful customer interactions, relevant resources, and referrals as part of a stepped customer care program.  

An essential part of that program is providing customers with the right information and tools to self-assess and manage their player journey.

Program Design

No matter where someone is in their customer journey HBL resources include practical materials and strategies to help players manage their gambling:

Awareness and education
Dispelling the myths of gambling
Practical guidelines for less risky gambling
Resources for players to self-assess
Referrals for assistance for self or others

HBL content is customized and branded for each operator to provide information that is relevant and meaningful to their customers. Messages are delivered in user-friendly and engaging formats, with a focus on concrete, actionable strategies rather than ambiguous statements.  Materials are available in print or digital formats.  

HBL Player Resources Include

  1. Prevention: Staying on Track (How to Set and Keep a Budget)
  2. Self-Assessment: How Does Your Play Score?
  3. Self-Management: Monthly Budget Planner (What is Your Gambling Limit?)
  4. Self-Management: Player Diary
  5. Assistance & Referral: Is It Still a Game?
  6. Is Someone You Care About Having Problems with Gambling?

Other Products

Publications & Resources


  • 7071 Bayers Road Halifax, Nova Scotia, Canada
  • 1-902-454-8856

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