One of the reasons why I’m really happy to work with Focal is because we focus on identifying opportunities to interact with customers before risk becomes harm.
Understanding Risk vs. Harm
What do I mean by that? For example, in casino gambling, someone might chase losses or play in a certain risky way. However, if they haven’t been doing that for very long and haven’t experienced any serious unwanted consequences, our algorithms can detect if their gambling behavior might lead to harm in the future, and we can help them avoid that.
Importance of Prevention
Prevention is key. There are many opportunities for us to interact with customers or guests about their gambling habits. We provide timely information on safer gambling strategies, ensuring they don’t chase losses, understand how to set their limits, and know how the machines work.
Providing Preventative Information
We aim to equip customers with good information that’s preventative. Our goal is to ensure that no one experiences unwanted consequences from their play. Keeping gambling as a form of entertainment is paramount, and prevention is key.
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