Welcome to Focal
We are a multi-award winning Data Analytics, Gambling Research company.
Discover our safer gambling software and gambling compliance solutions for consumer protection.
Safer Gambling Solutions
ALeRT Bettor Protection
A comprehensive system for gambling risk and harm prevention.
Bettor Customer Care
Interaction and prevention system training.
Healthy Bottom Line
Player resources and self-assessment tools for safer gambling.
Introducing ALeRT
Our cutting-edge software is the key to ensuring safer gambling practices and protecting both players and operators, while meeting or exceeding regulatory requirements for a safer gambling environment.
30+ Years of Research. Real-World Impact.
We turn data into action. Our research powers 100+ commercial algorithms, 50,000+ player risk surveys, 60,000+ customer interactions, and over 100 million data points—driving smarter decisions and safer outcomes.
Connect with Our Experts
Have questions? Our team is ready to explore your challenges and deliver research-backed solutions that drive real impact.
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