The Focal ALeRT Affordability Index: Finding Overspenders Among Regular EGM Gamblers
Halifax, NS: January 2022
Highlights
- Focal Research developed and validated the Affordability Index to identify play patterns that indicate players are at risk of spending beyond their affordable means (i.e., over-spending).
- Players who over-spend tend to be less active than other at-risk players and do not typically engage in extreme play behaviours due to limited resources, making them harder to find on the gaming floor.
- Using Focal’s Affordability Model can help operators to identify and support customers at-risk of spending beyond their affordable means, reducing risks to their business and their communities.
