Customer Success Manager
Laurie brings nearly two decades of expertise in safer gambling to Focal Research, contributing significantly to player protection and staff training in casinos across Canada.
- focal@focalresearch.com
- +1 902 454 8856
- 7071 Bayers Rd Suite 309, Halifax, NS, B3L 2C2
Laurie’s collaboration with Focal Research began in 2005 with the first prototype of the ALeRT Bettor protection system. Laurie was instrumental in developing the practical application of this player protection tool in a casino environment, personally documenting over 9000 player interactions.
During the past 19 years Laurie has worked in the casino environment developing and managing a responsible gambling program. With degrees in Addiction Studies and Education, Laurie is nationally recognized as a subject matter expert, speaking at national conferences and providing casino staff training in a number of provinces and territories.
“Focal has been leading the development of player protection software for the past two decades and I am excited to be back working with Focal and honoured to be part of their team. I look forward to sharing my passion for helping players along their customer journey and can’t wait to see where we go in the next 10 years”, said Laurie.
Team Members
Our Solutions
Prevent
Focal Prevent is a real-time risk detection system that identifies at-risk customers through live player data alerts, integrates with operator systems to support proactive, safer gambling initiatives, and enables operators to act early to reduce harm and meet compliance requirements.
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GO
Focal GO is a mobile app that gives staff real-time access to alerts, risk insights, and logging tools on the floor. It connects directly to Focal Prevent for seamless safer gambling delivery, and assists teams in taking timely, informed action without leaving the venue floor.
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Assist
Focal Assist is an anonymous mobile-based interactive tool for customers. With 24/7 access to 3rd party validated safer gambling tools, education and direct links to support.
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Care
Focal Care is a training system that equips staff with the skills to engage customers and use the Focal Prevent dashboard effectively. It includes role-based modules, system walkthroughs, and live or virtual training, and supports frontline teams in delivering consistent, confident safer gambling interactions.
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Comply
Focal Comply is a bespoke set of products and services to support operators and regulators in operationalizing and monitoring data for safer gambling effectiveness.
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Research
At the heart of Focal is our research into the prevention of gambling harms. We continually conduct research to inform best practices and to develop tools for risk management and player protection.
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