Principal, President, Co-Founder
Tracy Schrans is the Principal and President of Focal and has conducted gambling research since 1989.
- focal@focalresearch.com
- +1 902 454 8856
- 7071 Bayers Rd Suite 309, Halifax, NS, B3L 2C2
Tracy Schrans is the Principal and President of Focal and has conducted gambling research since 1989, consulting with industry, governments and organizations on player protection, corporate social responsibility, and responsible gaming evaluation. She has published papers in peer-reviewed journals and co-authored numerous government reports. Along with Dr. Tony Schellinck, she is one of the first researchers to use player-tracking data to develop algorithms for detecting and managing customer risk and harm. In addition, she has also been instrumental in designing new gambling instruments to identify early and advanced risks among adults and youth for prevention and social policy applications.
Team Members
Our Solutions
Prevent
Focal Prevent is a real-time risk detection system that identifies at-risk customers through live player data alerts, integrates with operator systems to support proactive, data-driven safer gambling, and enables operators to act early to reduce harm and meet compliance requirements.
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GO
Focal GO is a mobile app that gives staff real-time access to alerts, risk insights, and logging tools on the floor. It connects directly to Focal Prevent for seamless safer gambling delivery, and assists teams in taking timely, informed action without leaving the venue floor.
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Assist
Focal Assist is an anonymous mobile-based interactive tool for customers. With anonymous 24/7 access to 3rd party validated safer gambling tools, education and direct links to support.
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Care
Focal Care is a training system that equips staff with the skills to engage customers and use the Focal Prevent dashboard effectively. It includes role-based modules, system walkthroughs, and live or virtual training, and supports frontline teams in delivering consistent, confident safer gambling interactions.
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Comply
Focal Comply is a bespoke set of products and services to support operators and regulators in operationalizing and monitoring data for safer gambling effectiveness.
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Research
At the heart of Focal is our research into the prevention of gambling harms. We continually conduct research to inform best practices and to develop tools for risk management and player protection.
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