Focal Research Consultants LimitedFocal Research Consultants LimitedFocal Research Consultants Limited
(Monday - Friday)
focal@focalresearch.com
Halifax, NS, Canada, B3L 2C2
Focal Research Consultants LimitedFocal Research Consultants LimitedFocal Research Consultants Limited

Welcome to Focal

A Global Pioneer in Safer Gambling Innovation

Continuously pushing boundaries with research and product development, Focal transforms behavioural data into practical, evidence-based tools.

Our vision is grounded in a future where technology, research, and compassion intersect to protect individuals, communities, and the business from gambling related harm.

Discover how Focal is empowering gambling operators to prevent harm, foster player wellbeing, and promote long-term sustainability.

Focal’s Intelligent Solutions

Website screenshot showing Focal Prevent user interface with risk-detection features

Prevent

Real-Time Risk Identification and Safer Gambling Messaging System

Screenshot of Focal GO venue analytics dashboard showing performance metrics

GO

On-the-Floor Insights and Interaction Management

Screenshot of Focal Care staff training platform user interface

Care

24/7 Online Customer Care Training Portal

Screenshot of Focal Assist tools showing player interaction interface

Assist

Digital Safer Gambling Resources for All Customers

Comply

Custom Services for Compliance and Regulatory Oversight

Research

Independent and Collaborative Research for Real-World Application

Introducing Focal Prevent

Our cutting-edge risk-detection analytics and messaging system leverages real-world evidence and complies with regulatory standards to ensure a safer, more sustainable gambling environment.

Mobilizing 30+ Years of Research

Focal’s extensive experience analyzing operator system data gives us deeper insights into player behaviour.

100+ validated commercial algorithms
60,000+ player risk surveys conducted
70,000+ at-risk customers supported
200 million+ global data points

Global Recognitions

Latest Research

Exploring Session Length and Player Risk

Focal Research and the University of Nevada, Las Vegas International Gaming Institute (IGI) explored the relationship between risk of gambling-related harm and the length of EGM play sessions using real-world player data.

Developing the Affordability Index

Identifying overspenders has become a priority for operators but poses several challenges as affordable limits vary strongly between players. Focal developed effective algorithms and profiles for accurately detecting and assisting at-risk 'Overspenders'.

Evaluating Safer Gambling Interactions

Data gathered during the 2019 UK Casino Trial of the ALeRT BETTOR Protection System was used to assess the impact of safer gambling interactions by UK casino staff in reducing behaviours associated with customer risk for gambling problems.

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Talk With Us

See what Focal Research can do for you. A representative is ready to answer your questions and get a complete understanding of your needs.

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