Focal is an independent safer gambling research and technology company focused on gambling risk detection and player support.
We deliver safer gambling analytics and compliance solutions that help operators protect players, reduce harm, and meet global regulatory standards.
Our research on player behaviour has led to the creation of a state-of-the-art gambling risk detection system, called PREVENT, which helps regulators and operators prevent and mitigate gambling-related harm.
At Focal Research Consultants, gambling research isn’t just about data – it’s about leaving the world a better place than we found it.
Building on 30 years, we’ve been at the forefront of applied gambling research – translating player data into actionable insights to support safer gambling environments and sustainable industry practices. We work alongside operators, regulators, governments, and researchers to develop evidence-based tools that help reduce gambling harm while supporting informed player choice.
Whether it’s through our peer-reviewed studies, live field trials, or advanced data analytics, our work is grounded in science and designed to have real-world impact.
Continuously pushing boundaries with research and product development, Focal transforms behavioural data into practical, evidence-based tools.
Our vision is grounded in a future where technology, research, and compassion intersect to protect individuals, communities, and the business from gambling related harm.
Discover how Focal is empowering gambling operators to prevent harm, foster player wellbeing, and promote long-term sustainability.
Want to see what we’re working on, where we’re speaking, or who’s joining the team? Follow Focal Research Consultants on LinkedIn for company news, industry insights, safer gambling updates, and a behind-the-scenes look at our work. Join the conversation and stay connected with the people driving change in gambling risk detection and player protection.
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