Focal Comply

“Focal brings a thoughtful, evidence-based perspective grounded in more than 30 years of applied gambling research, responsible gambling evaluation, player protection, gambling risk detection, and player support. Through its participation in the IGSA Safer Gambling Committee and its members, Focal helps advance practical, implementable industry standards focused on keeping players safe while supporting innovation across the global gaming sector.”

“By combining decades of research expertise with practical tools such as real-time behavioural risk detection, customer care training, and automated messaging, Focal is helping us move beyond reactive compliance toward a more proactive culture of player protection, accountability, and measurable impact.”

“What particularly stands out is their ability to connect regulatory compliance, responsible gambling, gambling harm awareness, staff training, and player protection into one integrated approach for retail gambling. Their work anticipates where regulation is heading and gives the industry a credible, operationally realistic way to meet those expectations.”

"SkyCity has worked with Focal for over 15 years, starting in Auckland and expanding to our Hamilton and Adelaide precincts. It’s become one of the key parts of our Host Responsibility Program, helping us identify at-risk customers and providing opportunities for us to engage with those customers directly. Focal’s tools have helped us create a safer gambling environment and take action to reduce gambling harm in our venues through meaningful interactions."

"Player protection has always been central to how we operate at the Hippodrome. Since we introduced the Focal system in January 2020, it’s become a key part of our Safer Gambling Program. It was easy to integrate and continues to evolve with our needs, giving us the insight we need to help prevent and reduce gambling harm on the floor."

"For over a decade, Focal Research has played an important part in our harm minimisation strategy for safer gambling. Their predictive tools enable us to identify at-risk customers early, and their customised, evidence-based solutions play a key role for our customer assessments. We are proud to continue strengthening this partnership to safeguard our players."