What We Do
Our ground-breaking software is the key to ensuring safer gambling practices and protecting both customers and your business, while meeting or exceeding regulatory requirements..
Data Analytics
Focal Research has been developing models that analyze human behaviour for over 30 years. We have worked with organizations worldwide to create models that accurately classify and characterize people, starting with data sets generated through large-scale surveys and now using enormous customer data sets.
Public Health Research
Focal works with academics, governments and public health in the areas of alcohol, drugs, nicotine, and gambling. Experience includes outcome monitoring, prevalence and surveillance studies for adults, seniors, adolescent, high-risk youth, and general population studies. Focal has achieved international recognition for research design, sampling, and developing advanced methodologies and analytical techniques. Focal Research has designed and developed targeted diagnostic measures and tools including the Focal Adult Gambling Screen (FLAGS) and Focal Youth Gambling Risk Screen (FYGRS) and worked as part of project teams for international alcohol research and Student Alcohol and Drug Use.
Social Policy Research
Focal uses principals from behavioural economics and consumer psychology to assist our clients in applying market information to their social policy decision process, including specialized analyses and customizable software.
Focal Research has designed and developed a number of targeted diagnostic measures and tools to assist our clients in applying market information to their decision-making process, including specialized analyses and customizable software packages.
Qualitative Research
The Focal team is fully experienced in gathering in-depth information from concept design to mapping the customer journey with B2C and B2B end-users using a variety of innovative and proven designs.
Quantitative Research
Focal has proven expertise in research design, complex sampling and robust methodology for in-person, online and digital surveillance. We use innovative approaches to operationalize research objectives to achieve representative and reliable information effectively. This, in turn, can be used with confidence to make decisions and take action.
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Our Solutions
Prevent
Focal Prevent is a real-time risk detection system that identifies at-risk customers through live player data alerts, integrates with operator systems to support proactive, data-driven safer gambling, and enables operators to act early to reduce harm and meet compliance requirements.
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GO
Focal GO is a mobile app that gives staff real-time access to alerts, risk insights, and logging tools on the floor. It connects directly to Focal Prevent for seamless safer gambling delivery, and assists teams in taking timely, informed action without leaving the venue floor.
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Care
Focal Care is a training system that equips staff with the skills to engage customers and use the Focal Prevent dashboard effectively. It includes role-based modules, system walkthroughs, and live or virtual training, and supports frontline teams in delivering consistent, confident safer gambling interactions.
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Assist
Foal Assist is an anonymous mobile-based interactive tool for customers. With anonymous 24/7 access to 3rd party validated safer gambling tools, education and direct links to support.
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Comply
Focal Comply is a bespoke set of products and services to support operators and regulators in operationalizing and monitoring data for safer gambling effectiveness.
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Research
At the heart of Focal is our research into the prevention of gambling harms. We continually conduct research to inform best practices and to develop tools for risk management and player protection.
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