Tracy Schrans

Tracy Schrans

Tracy is a Principal and President of Focal Research Consultants. Tracy has an Honors degree in Social and Experimental Psychology, completing advanced courses in data-mining, data analysis, research design, and project management. She is a Certified Marketing Research Professional (CMRP) and professional moderator. She has conducted research in the public, community health, regulatory and commercial gaming sectors since 1988, with specific expertise in methodology, behaviour measurement, and prevalence. Tracy consults on a national and international basis, working with governments and organizations in Canada, Europe, Australia, and New Zealand. She has published papers in peer reviewed journals, co-authored numerous government reports and is a reviewer for various publications. She was appointed to the Board of Directors of the Nova Scotia Gaming Foundation from July 2005-2009 and is currently involved in social marketing and program evaluation for gambling, player tracking and loyalty data analysis, as well as outcome monitoring and public health program evaluation for Addiction Services including alcohol, tobacco, other drug use and gambling. Tracy and Dr. Tony Schellinck are the first researchers to use gambling tracking data to manage risk (CSR) most recently designing new gambling instruments to identify early and advanced risk as well as harm among adults and youth for prevention and social policy applications.