Marketing Research

Marketing Research

Focal Research has designed and developed a number of targeted diagnostic measures and tools to assist our clients in applying market information to their decision making process, including specialized analyses and customizable software packages.

Focal has customized processes that help link the producer, customer, and end user to our clients through information used to identify and define marketing opportunities and problems. Focal monitors marketing performance and improves our client's understanding of marketing as a process.

Focal has helped identify and address issues, designed methods for collecting information, managed and implemented data collection processes, analyzed results, and communicated findings and their implications to our clients.