Focal Research Consultants LimitedFocal Research Consultants LimitedFocal Research Consultants Limited
(Monday - Friday)
focal@focalresearch.com
Halifax, NS, Canada, B3L 2C2

Focal Assist

Why Choose Assist

Focal Assist bridges the gap between safer gambling policy and real-world customer support. It offers an engaging, anonymous platform filled with evidence-based tools that help customers understand cost, risk, and play behaviour—without judgment or pressure.

With interactive calculators, educational games, videos, and chatbot support, Assist empowers customers to make informed decisions while reducing the burden of staff. It also helps operators demonstrate a clear commitment to harm prevention and regulatory alignment.

Benefits

Assist is designed for casinos, retail gambling venues, and safer gambling teams that want to offer effective support beyond the gaming floor. It enhances customer care by providing private, accessible tools that encourage safer play—without requiring staff involvement.

Whether used as a standalone platform or alongside Focal Prevent, Assist simplifies compliance, supports early interactions, and ensures every customer has access to trusted evidence-based content anytime they need it.

What Problems Does it Solve

Assist addresses key industry needs by

Turning safer gambling policy into real-world support
Educating customers with interactive tools on cost, odds, and play patterns
Empowering staff with self-guided resources and insights
Reducing compliance risk through consistent messaging
Eliminating the need to source or vet safer gambling content
Demonstrating social responsibility to customers and regulators

Features

Cost of Play Calculators
Educational Interactive Games
Chatbot Q&A Assistant
Informative Video Library
Self-Guided Learning Modules
Mobile-First Design
24/7 Access via QR Code or Loyalty Card

Key Benefits

Encourages Safer, Sustainable Play
Interactive tools promote reflection and informed decision-making, helping customers manage their play in safer, more sustainable ways.

Improves Customer Awareness
Personalized summaries reveal common patterns like chasing losses or high-intensity play—delivered in a clear, supportive way that encourages self-assessment.

Boosts Engagement with Safer Gambling Content
Games, videos, and interactive tools are more effective than traditional brochures—making it easier for customers to connect with safer gambling messages.

Demonstrates Safer Gambling Commitment
Offering Focal Assist shows that your venue prioritizes customer wellbeing and aligns with best practices for safer gambling.

Helps Reduce Gambling-Related Harm
Early education and insights reduce risk before problems begin—promoting safer play and long-term customer wellbeing.

Supports Regulatory Compliance
Built-in reporting, consistent messaging, and evidence-based tools help operators meet regulatory requirements with confidence.

Protects Customer Privacy
The platform collects no personal data—ensuring customers feel safe exploring support content on their own terms.

Enables Discreet, On-Demand Support
With mobile-first design and access via QR code or loyalty card, customers can get help anytime—privately and without barriers.

Stay Up to Date

Subscribe to our quarterly newsletter to get insights from Focal straight to your inbox.

Our Solutions

Prevent

Focal Prevent is a real-time risk detection system that identifies at-risk customers through live player data alerts, integrates with operator systems to support proactive, data-driven safer gambling, and enables operators to act early to reduce harm and meet compliance requirements.

Learn More

GO

Focal GO is a mobile app that gives staff real-time access to alerts, risk insights, and logging tools on the floor. It connects directly to Focal Prevent for seamless safer gambling delivery, and assists teams in taking timely, informed action without leaving the venue floor.

Learn More

Care

Focal Care is a training system that equips staff with the skills to engage customers and use the Focal Prevent dashboard effectively. It includes role-based modules, system walkthroughs, and live or virtual training, and supports frontline teams in delivering consistent, confident safer gambling interactions.

Learn More

Comply

Focal Comply is a bespoke set of products and services to support operators and regulators in operationalizing and monitoring data for safer gambling effectiveness.

Learn More

Research

At the heart of Focal is our research into the prevention of gambling harms. We continually conduct research to inform best practices and to develop tools for risk management and player protection.

Learn More

At vero eos et accusamus et iusto odio digni goikussimos ducimus qui to bonfo blanditiis praese. Ntium voluum deleniti atque.

Melbourne, Australia
(Sat - Thursday)
(10am - 05 pm)
Skip to content