Focal Assist bridges the gap between safer gambling policy and real-world customer support. It offers an engaging, anonymous platform filled with evidence-based tools that help customers understand cost, risk, and play behaviour—without judgment or pressure.
With interactive calculators, educational games, videos, and chatbot support, Assist empowers customers to make informed decisions while reducing the burden of staff. It also helps operators demonstrate a clear commitment to harm prevention and regulatory alignment.
Benefits
Assist is designed for casinos, retail gambling venues, and safer gambling teams that want to offer effective support beyond the gaming floor. It enhances customer care by providing private, accessible tools that encourage safer play—without requiring staff involvement.
Whether used as a standalone platform or alongside Focal Prevent, Assist simplifies compliance, supports early interactions, and ensures every customer has access to trusted evidence-based content anytime they need it.
What Problems Does it Solve
Assist addresses key industry needs by
Turning safer gambling policy into real-world support
Educating customers with interactive tools on cost, odds, and play patterns
Empowering staff with self-guided resources and insights
Reducing compliance risk through consistent messaging
Eliminating the need to source or vet safer gambling content
Demonstrating social responsibility to customers and regulators
Features
Cost of Play Calculators
Educational Interactive Games
Chatbot Q&A Assistant
Informative Video Library
Self-Guided Learning Modules
Mobile-First Design
24/7 Access via QR Code or Loyalty Card
Key Benefits
Encourages Safer, Sustainable Play Interactive tools promote reflection and informed decision-making, helping customers manage their play in safer, more sustainable ways.
Improves Customer Awareness Personalized summaries reveal common patterns like chasing losses or high-intensity play—delivered in a clear, supportive way that encourages self-assessment.
Boosts Engagement with Safer Gambling Content Games, videos, and interactive tools are more effective than traditional brochures—making it easier for customers to connect with safer gambling messages.
Demonstrates Safer Gambling Commitment Offering Focal Assist shows that your venue prioritizes customer wellbeing and aligns with best practices for safer gambling.
Helps Reduce Gambling-Related Harm Early education and insights reduce risk before problems begin—promoting safer play and long-term customer wellbeing.
Supports Regulatory Compliance Built-in reporting, consistent messaging, and evidence-based tools help operators meet regulatory requirements with confidence.
Protects Customer Privacy The platform collects no personal data—ensuring customers feel safe exploring support content on their own terms.
Enables Discreet, On-Demand Support With mobile-first design and access via QR code or loyalty card, customers can get help anytime—privately and without barriers.
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Focal Prevent is a real-time risk detection system that identifies at-risk customers through live player data alerts, integrates with operator systems to support proactive, data-driven safer gambling, and enables operators to act early to reduce harm and meet compliance requirements.
Learn More
GO
Focal GO is a mobile app that gives staff real-time access to alerts, risk insights, and logging tools on the floor. It connects directly to Focal Prevent for seamless safer gambling delivery, and assists teams in taking timely, informed action without leaving the venue floor.
Learn More
Care
Focal Care is a training system that equips staff with the skills to engage customers and use the Focal Prevent dashboard effectively. It includes role-based modules, system walkthroughs, and live or virtual training, and supports frontline teams in delivering consistent, confident safer gambling interactions.
Learn More
Comply
Focal Comply is a bespoke set of products and services to support operators and regulators in operationalizing and monitoring data for safer gambling effectiveness.
Learn More
Research
At the heart of Focal is our research into the prevention of gambling harms. We continually conduct research to inform best practices and to develop tools for risk management and player protection.
Learn More
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